History & Growth

History & Growth

The birth of The Cocoa Trees in Year 2000 saw the start of a new chapter for growing demand of refined chocolates. The brand represents vibrancy, reliability and trust, while being approachable and of assuring quality. At inception, knowing that the root of the business lies in providing premier and exquisite chocolates, well-loved brands such as Toblerone, Daim, Cote d’Or, Milka, M&M’s, Ferrero Rocher, Ritter Sport, The Belgian and Hawaiian Host were first introduced.

The sweet chocolatey business soared and gradually customers came to recognise The Cocoa Trees as representing the very best of Singapore’s confectionery arena. The Cocoa Trees also made foray into the Singapore Changi Airport, knowing there’s high potential in this emerging travel retail market, and took the brand to even greater heights.